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CREATOR FILEUpdated By Andy (MKAndy)

Nadeshot's Gambling Deal: Roobet, the Money and the Backlash

Pixelated portrait of Nadeshot on a magenta Pawn of God background

Nadeshot's gambling sponsor is Roobet, a crypto casino that signed him in September 2025. Neither side has said what the deal is worth. Nadeshot himself only said he was offered "an ungodly amount of money," according to esports.gg.

I'm Andy. I'm a former gambling addict who built up roughly $100,000 of gambling debt between 18 and my mid-20s, and I've worked in marketing for over a decade. Nobody pays me to write this, and I've turned down gambling sponsorships myself. This is what's on the record about Nadeshot and Roobet, as of November 2026.

What is Nadeshot's gambling deal?

Nadeshot, real name Matthew Haag, is a Roobet partner. Roobet announced it in a video on X on September 4, 2025, with the line "Welcome to the Roobet Family," The Esports Advocate reported. The length and terms weren't disclosed.

For context: Haag is a former OpTic Gaming captain and Call of Duty champion who founded 100 Thieves. Digiday reported in 2023 that he founded it in 2017, with Drake, Scooter Braun and Dan Gilbert in its ownership group. He told viewers in September 2025 that he hadn't been CEO for nearly two years and attends about four board meetings a year (esports.gg).

Roobet is a crypto casino. It isn't available in the United States, where Haag lives and which The Esports Advocate called the main audience he'd be advertising to (The Esports Advocate). I wrote a full Roobet review if you want the background.

How much is Nadeshot's Roobet deal worth?

It isn't publicly known. No outlet has reported a figure, and neither Roobet nor Nadeshot has confirmed one. His own description, "an ungodly amount of money," is all there is.

For scale only: in October 2026, Asmongold said on stream that he'd turned down gambling offers of $20 million or more, Dexerto reported. He also said gambling sponsors look at which streamers convert viewers into players. That's not Nadeshot's number. It's a sense of what these deals can look like.

As for "Nadeshot net worth": no reliable figure is public. Net-worth sites guess. What is on record is that 100 Thieves was valued at $460 million in a December 2021 funding round, according to Digiday. His share isn't public.

Nadeshot's Roobet stream: why Kick, and why Mexico?

His Roobet streams are on Kick, and the first ones came from Mexico. In 2022, Twitch banned streams of slots, roulette and dice sites not licensed in the US or similar jurisdictions, and named Roobet as one of four sites, alongside Stake, Rollbit and Duelbits (NPR). So for the deal, he moved to Kick, where he hadn't streamed before (esports.gg). Kick was founded by Stake's owners.

He announced the deal while in Mexico. He said the trips were planned around his wife's pregnancy and ran from September through January (Dexerto, esports.gg). Insider Gaming described the Mexico streams as a way around US laws on some gambling. As of October 2026, he was still promoting Roobet (Dexerto).

The Nadeshot gambling controversy, explained

The controversy is about timing and audience: a crypto casino deal from one of gaming's best-known creators, surfacing alongside 100 Thieves layoffs, then an AI-generated ad. If you searched "nadeshot gambling reddit," a lot of the argument played out on Reddit and X. I don't use those threads as sources. The backlash came in three waves.

The layoffs (September 2025). The Roobet deal surfaced at almost the same time as 100 Thieves laid off 12 staff (Dexerto). Haag said he wasn't involved, called the timing terrible, and said the two weren't connected. He cited YouTube analytics showing almost none of his viewers are under 18, and said "Don't gamble, you will lose." The esports.gg report put his 13 to 17 audience at 0.2%, by his own numbers. Not everyone was convinced. A post on X, dated September 9, 2025, criticised him for streaming Roobet right after the layoffs were reported (Esports News UK).

The org (November 2025). 100 Thieves returned to Counter-Strike as "100 Thieves Roobet" in a multi-year naming deal. The org said there would be no gambling streams tied to it (Esports News UK). OpTic's Scump and H3CZ also drew criticism for their own Roobet streams, with critics pointing to a young audience (Insider Gaming).

The AI ad (October 2026). Haag posted an AI-generated Roobet ad shortly after 100 Thieves apologised for using AI in a merch collab. On stream, he said he still loved the video and that "the internet is incredibly dramatic" (Dexerto).

What Nadeshot said in his defence

In October 2026, he defended the sponsorship on stream. I covered it in Nadeshot Defends His Gambling Sponsor. These are his arguments as I paraphrased them in that video, not his exact words, with my answers:

  • One stream can't make someone gamble their life away, so that's not on him. Nobody's asking about one stream. Advertising works through repetition. Casinos pay for gambling to look fun and winnable every week.
  • Gambling ads are everywhere anyway. That's an argument for saying no. Someone with his reach can choose not to add to it.
  • His audience is 95 to 99% adults. Even 1% of a huge audience is a lot of kids. And the people with six free hours to watch a stream skew young.
  • He leaves the country to gamble legally. As I heard it, that's an acknowledgment Roobet isn't available where he lives, while he promotes it to an audience that's largely American.
  • He's doing it for his family. I have a family too. Being a father is also about what you show your kids.

I go through how these arguments work across the industry in how casinos use influencers to promote gambling.

What this deal is really selling

This part is my opinion.

Roobet isn't paying for Nadeshot's opinion of slots. It's paying for trust built over more than a decade of Call of Duty, OpTic and 100 Thieves. A lot of the people who grew up watching him are now adults. His own numbers say very few viewers are under 18. But the clips travel well beyond his channel. And the clip that travels is never the four-hour session. It's the big hit, with his face on it.

"Don't gamble, you will lose" is true. It's also said by a man being paid to gamble on camera. Viewers remember what they watched, not the disclaimer.

The setup sends a message too. A casino that won't serve Americans is streamed by an American, from across the border, on the platform built by Stake's founders. When I was gambling, any side door felt like permission. This one is shown on stream.

I don't think Nadeshot is a villain. I think he took a deal the industry makes very easy to take, and then repeated the reasons it gives everyone.

More creator files

If you watch Nadeshot and you've started gambling

You're not stupid, and you're not alone. These streams are built to make it look easy. If it's stopped being fun, here's where to start:

Canada (Alberta): 1-866-332-2322. US: 1-800-MY-RESET. UK: GamCare 0808 8020 133. Australia: 1800 858 858.

Fund the fight

Pawn of God is funded by its audience, not by casinos. Founders pay $3 a month to keep the investigations independent, get investigation chapters first, the members-only newsletter and Discord, and a permanent block on the Founders' Mural. There are only 2,000 Founder spots.

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Sources

FAQ

Questions people ask

What is Nadeshot's gambling sponsorship?

Nadeshot (Matthew Haag) is sponsored by Roobet, a crypto casino. Roobet announced the deal on X on September 4, 2025, and terms weren't disclosed. He streams Roobet on Kick because Twitch banned Roobet streams in 2022, and his first sponsored streams came from Mexico, since Roobet isn't available in the US.

How much is Nadeshot's Roobet deal worth?

It isn't publicly known. Neither Roobet nor Nadeshot has disclosed the terms, and no outlet has reported a figure. Nadeshot only said he was offered "an ungodly amount of money," according to esports.gg. Any number you see online is a guess.

Why does Nadeshot stream Roobet from Mexico?

Roobet isn't available in the United States, where Nadeshot lives. He announced the deal while in Mexico and streamed it on Kick. He said the trips were planned around his wife's pregnancy and ran from September through January, according to Dexerto and esports.gg.

What is the Nadeshot gambling controversy?

His Roobet deal surfaced at almost the same time 100 Thieves laid off 12 staff in September 2025. He said he wasn't involved in the layoffs and the two were unrelated. In October 2026 he posted an AI-generated Roobet ad and called the backlash "incredibly dramatic," Dexerto reported. He also defended the sponsorship on stream.

What is Nadeshot's net worth?

No reliable figure is public. Net-worth websites guess. What is on record is that 100 Thieves, the company he founded, was valued at $460 million in a December 2021 funding round, according to Digiday. His ownership share and his Roobet fee are not public.

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